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Fragrance Gap Analysis
If you are like most, you tend to have fragrances in your line that you personally prefer. It is natural to purchase what you like. For myself, when reviewing new scents I quickly say "yes" to sweet fruits and fresh/clean cucumber type scents.
The problem with developing a line based on personal preference is that you end up excluding customers that do not have your preferences. Ideally you want a broad line that appeals to many different customers.
WSP's purchasing department recently put all of our fragrances through a Fragrance Oil Gap Analysis. The results showed that we were greatly lacking in three areas. As a result, our last 10 new fragrance oils were designed to filled those three gaps.
If you have customers approach your craft table and can't find a scent they like, maybe it is because their preferences are just a bit different than yours and you have a few gaps in your line.
Attached is the Fragrance Gap Analysis Worksheet we used. I hope it can help you too!
Wishing You Much Success!
Debbie May
http://www.wholesalesuppliesplus.com/
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FDA Globalization Act 2008 (Update)
As you may know there is a US Congressional Committee attempting to generate a bill entitled "FDA Globalization Act of 2008". If this bill becomes law as proposed, it will cost anyone making a cosmetic (lip balms, lotions, etc) to register and pay a minimum of $2,000 annually to the FDA. These businesses will also need to register each of their formulas with the government, document their standards of good manufacturing practices and report all adverse reactions.
Wholesale Supplies Plus feels that all of this will greatly stifle small business owners and frankly force most customers to close their doors and go out of business.
You may be aware the Donna Marie Coles Johnson has been working on this issue and even went to Washington with a group of small business owners. From my discussions with those involved, it was a very successful trip in that it brought attention to our concerns but may not have been successful in creating change in the proposed legislation.
I do feel that it is time Wholesale Supplies Plus takes serious action. WSP has engaged a lobbyist firm to work on behalf of all small businesses and crafters making cosmetics. This firm has developed what I feel is a solid campaign on behalf of our customers.
WSP has pledged $35,000 in 2008 specifically for this effort. Depending on how the issue unfolds, there will likely be additional financial requirements going into 2009. If this is the case, we are hoping to engage other companies to join our efforts.
I want to let you know that in light of this important issue and the unexpected expenses, I will not attending the May 2009 Soap Guild Convention and/or sponsoring local gatherings for 2009. We will not be raising prices to fund this effort. Instead we will trim expenses.
I feel bad about not attending the convention, I do hope you understand. If you have questions, suggestions or comments, please do not hesitate to contact me!
Debbie May
http://www.wholesalesuppliesplus.com/
1-800-359-0944
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Recent Trip to BBW
I made a trip to Bath and Body Works yesterday. I was disappointed to find that their fall line was not in yet...they tell me two more weeks. I guess another trip will not kill me!
I noticed they still use the a product we call "Crafter's Choice Vitaburst Beads" in their Hand Lotion and Deep Cleansing Gel. I really like the look of the blue suspended beads. They "pop" when rubbed into the skin. Very cool!
I found a new product called "Waterless Hand Foam". It is a foam used for cleansing, no rinsing needed. The active ingredient is Benzalkonium Chloride at 11%. It is an interesting concept. I look forward to seeing how it is received by consumers.
Debbie May
http://www.wholesalesuppliesplus.com/
1-800-359-0499
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2 oz Natural Boston Round
We have added a 2 oz Natural LDPE Boston Round to our line.
It completes our line of easy to squeeze natural bottles!
Wishing You Much Success!!
Debbie May
http://www.wholesalesuppliesplus.com/
1-800-359-0944
more
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Lavender Metal Tin - Surplus
This Surplus Metal Container is perfect for bath salts, bath potpourri and much more.
Points of Interest:
Beautiful light lavender color. Seamless with Rolled Edges. Embossed Lid. Lid has a plastic insert to assure a snug fit. Upscale and perfect for packaging salts, bath tea, potpourri, etc. Bath salts will need an inner cello bag as product is not resistant to rust.
Measurements:
2.5” x 5.5” tall
Price:
$20 for 24 sets
To pre-order call our offices at 1-800-359-0944. Quantity is limited. Expected to arrive to our facility in the next 14 days.
Debbie May
http://www.wholesalesuppliesplus.com/
1-800-359-0944
more
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WSP Handcrafted Products Listing
If you are an artist that wanted your business listed on the WSP Handcrafted Product Page, please check to see if the information you submitted was correctly adapted to the page.
The page is now live and we are sending inquires to this page starting today. We will be updating the page with new businesses weekly.
Debbie May
www.WholesaleSuppliesPlus.com
1-800-359-0944
more
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Book: Women & Money

I like to watch Suze Orman's cable show on CNBC. She has a way of making things seem so simple. I like the live phone calls she takes. Things I always wondered about but never really had anyone to ask. Questions such as: Do you retire at 62 and take less social security or wait until 65 and get a bigger check?
While school supply shopping at Office Max, I came across this book. I have wanted to read it for sometime and was glad I saw it. I bought it.
I got about half way through the book yesterday and highly recommend it. I like that Suze makes the same point with different perspectives such as stay home mom, female business owner, and female employee. Her description of the Volunteer Syndrome hit eerily close to home.
I have peeked to the end of the book and really look forward to her discussions on savings, retirement and mentoring of children. I look forward to the review of documents, insurance, investments, etc.
If you read this book (or have read it) please feel free to leave your review in the comment area!
Debbie May
www.WholesaleSuppliesPlus.com
1-800-359-0944
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Sneak Peek - New FO's
Here is a sneak peek at the more new fragrance oils approved to be added the Crafter's Choice Fragrance Oil Collection!
Moved from Special Order to Stock Inventory:
Coconut Cream Pie Fragrance Oil
Hollyberry Type Fragrance Oil (Compare to Yankee)
Blackberry Vanilla Musk Fragrance Oil
Spiced Egg Nog Fragrance Oil
Brand New:
Butt Naked in Bed Fragrance Oil
Soap Bubbles Fragrance Oil
Iced Oatmeal Cookie Fragrance Oil
Due to arrive 8/21 and will be introduced at 25% off regular prices.
Debbie May
http://www.wholesalesuppliesplus.com/
1-800-359-0944
more
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1 oz Natural Boston Round
We have added a 1 oz Natural LDPE Boston Round to our line. It is absolutely adorable and perfect for samples. Easy to squeeze.
1 oz Natural Boston Round
Wishing You Much Success!!
Debbie May
http://www.wholesalesuppliesplus.com/
1-800-359-0944
more
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Silver Metal Lids
These metal lids are perfect for any contemporary or minimalist spa line. Both have foam liners!
58/400 Silver Metal Lid
70/400 Silver Metal Lid
Try these lids with a basic jar and a simple white and silver/gray label for an upscale look!
Debbie May
http://www.wholesalesuppliesplus.com/
1-800-359-0944
more
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Two New Soap Molds


Two New Molds!!
Retro Flowers
Footprints in Sand
Wishing You Much Success!!
Debbie May
http://www.wholesalesuppliesplus.com/
1-800-359-0944
more
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Regulatory Information - Resource Library
This weekend we focused on adding the following Regulatory Information to our
Resource Library.
FDA Product Definitions & Information
FDA Industry Warning Letters
FDA Cosmetic Labeling and Label Claims
Voluntary Cosmetic Registration Program
FDA Cosmetic Website
Consumer Product Safety Commission
Candle Industry Standards
National Candle Association
If you have additional suggestions for regulatory information, please pass it along so that we can add it to the library.
More additions coming soon!!
Wishing You Much Success!
Debbie May
http://www.wholesalesuppliesplus.com/
1-800-359-0944
more
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List Your Handcrafted Products
Wholesale Supplies Plus annually receives hundreds of requests from businesses seeking “retail ready” handcrafted products.
In response to requests, we are developing a page in our Resource Library to assist in the connection between artists and consumers/businesses.
If you would like your company listed on these pages, please complete the application and you will be added. You do not need to be a customer of WSP to be listed.
If you have any questions, feel free to email me at debbie@wholesalesuppliesplus.com
Wishing You Much Success!
Debbie May
http://www.wholesalesuppliesplus.com/
1-800-359-0944
more
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FAQ - Soap Making
Frequently Asked Questions (FAQ) have been added to our
Resource Library.
If you have additional questions that you feel would be good to add, please email them to me!
debbie@wholesalesuppliesplus.com
Email subject heading: FAQ - Soap Making
Debbie May
http://www.wholesalesuppliesplus.com/
1-800-359-0944
more
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Resource Library - Update
Wholesale Supplies Plus is pleased to provide you with an information filled Resource Library.
Information found in the library has been gathered from years of experience and input from industry professionals.
Recent Updates:
Metric Conversion Calculator
Percentage Conversion Calculator
Scent Levels in Products
Candle Wick Size Information
Candle Wax Information
INCI Ingredients in Crafter's Choice Bases
INCI Terminology
Look for more updates coming soon!
Debbie May
www.WholesaleSuppliesPlus.com
1-800-359-0944
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